Search
Home For Competition Entrants Only FAQs Technical Help Contact Us Site Map
Username
 
Password
   

Purpose | History | Advisory Board | Key Staff

Cynthia W. Massarsky

53 Sussex Road
Tenafly, New Jersey 07670
telephone 201-569-6692
cynthia.massarsky@socialreturns.org

Cynthia W. Massarsky is president of CWM Marketing Group, a management consulting firm specializing in marketing and new business development for the nonprofit sector. Massarsky develops new business concepts or ventures; conducts strategic and long-range planning sessions; writes marketing, business, and program plans; analyzes financial and organizational risk and conducts research, including competitive analysis, survey design, and focus groups; analyzes various markets for earned income or fundraising activities; creates and executes advertising, promotion, direct mail, and public relations campaigns; and conducts workshops on marketing, fundraising, earned income, and others. She also provides various services, including grantee evaluations, to philanthropic foundations.

As president of CWM Marketing Group, Massarsky's clients include Save the Children; Covenant House; Bank Street College of Education; Association of Junior Leagues International; AmeriCorps; Child Care Action Campaign; The Feminist Press; The Ford Foundation; DeWitt Wallace-Reader's Digest Fund; Families and Work Institute; Tupperware; Wellesley College; National Council of Jewish Women; National Institute for Citizen Education in the Law; National Institute for Dispute Resolution; Afropop Worldwide; Nonprofit Finance Fund; Resources for Children with Special Needs; Institute for Women's Policy Research; the National Endowment for the Arts; AmFAR; The Pew Charitable Trusts; The Rockefeller Foundation; Yale University; and the U.S. Fund for UNICEF.

Massarsky is also president of SocialReturns, Inc., a new nonprofit organization she founded in November 2005 to educate people about social enterprise and entrepreneurship and help innovative nonprofit, philanthropic, and private sector organizations build their entrepreneurial skills and use them to affect positive and lasting social change.

Its signature product, the Social Enterprise Business Plan Competition, provides intellectual and financial capital to seed and grow the most promising profit-making ventures. The Competition also instructs nonprofit organizations on the elements of business planning - on what it takes to operate a successful enterprise - so that they can generate mission-based revenue and, in many cases, provide job training and employment opportunities to their constituents as well. SocialReturns also operates the University Consortium on Social Enterprise and Entrepreneurship. This world-wide collaboration of university faculty and students is a virtual network for building the study and practice of social entrepreneurship through research, publishing, curriculum development, and community outreach.

Until October 2005, Ms. Massarsky was the creator and co-director of the former Partnership on Nonprofit Ventures, a program that also focused on social enterprise and entrepreneurship in the nonprofit sector. A collaboration of the Yale School of Management, The Goldman Sachs Foundation, and The Pew Charitable Trusts, The Partnership educated nonprofits, grantmakers and investors about nonprofit enterprise, served as a mechanism for capitalizing promising profit-making ventures with financial support, and provided intellectual capital to build the practice of social entrepreneurship in the nonprofit sector at-large. Massarsky had responsibilities for managing its signature program, The National Business Plan Competition for Nonprofit Organizations, which garnered more than 1,600 entrants and 1,000 pro bono evaluators over a three year period; for maintaining a comprehensive website and online Resource Center with current research, books, and articles on social enterprise and entrepreneurship; and for planning an annual conference and awards ceremony that attracted hundreds of participants each year.

Prior to founding her own firm in 1990, Massarsky was product and marketing manager for Scholastic, Inc., where she managed the marketing function for a new line of products in the early childhood division. While at Scholastic, she also served as assistant to the president of the company in his capacity as chairman of the capital campaign for the Children's Museum of Manhattan.

From 1987 to 1988, Massarsky was director of marketing and licensing for Marlo Thomas' Free To Be Foundation, then a part of the Ms Foundation for Women. There she managed product development and licensing operations for multi-ethnic, nonsexist products for consumers and educators.

From 1983 to 1987, Massarsky was vice president of New Ventures, a business development consulting firm that guided nonprofit organizations in exploring and initiating earned income ventures. From 1981 to 1983, Massarsky held the position of director of development for the national office of The Foundation Center. She has also held positions as consultant and founding director of the Brookline After-School Special Program, the nation's first after-school program for older children; and as director of Soldiers Field Park Children's Center, a day care center located Harvard University Business School.

Massarsky has a number of publications to her credit: she was co-editor of Generating and Sustaining Nonprofit Earned Income: A Guide to Successful Enterprise Strategies (Jossey-Bass Publishing, April 2004); author of "Enterprise Strategies for Generating Revenue" in The Jossey-Bass Handbook of Nonprofit Leadership and Management (October 2004); and co-author with Samantha L. Beinhacker, of "Earned Income: Assessing Your Nonprofit's Revenue Options" - a workshop series offered by the Foundation Center (Spring 2005); "Nonprofit Enterprise: Right for You?" (The Nonprofit Quarterly); and "Enterprising Nonprofits: Revenue Generation in the Nonprofit Sector" (Yale School of Management - The Goldman Sachs Foundation Partnership on Nonprofit Ventures, 2002). She has also published "Business Planning for Nonprofit Enterprise" in The Nonprofit Entrepreneur; "How to Create a Business Plan for Your Nonprofit Venture" in Nonprofit World; Program-Related Investments-A Guide to Funders and Trends with the Foundation Center; a bimonthly column "Enterprising Nonprofits" in NonProfit Times; and "A Marketing Kit for Family Day Care Providers" through the National Council of Jewish Women.

Massarsky earned a bachelor's degree in child psychology and early childhood education from Simmons College and an M.B.A. from Cornell University.

Open print window